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A Matterport 3D virtual tour is an interactive, immersive 3D digital representation of a real-world space

that can be explored online. Matterport 3D virtual tours use spatial data captured by the camera to create a three-dimensional replica, or digital twin, of the space in which the user can then move around with complete freedom and without having to wait for images to load pixel by pixel. The three-dimensional model also provides the option for the user to jump away from the floor plan, view the entire space and jump from one side of the space to the other without having to move there on the floorplan.

There’s more to a Matterport 3D virtual tour than just aesthetically pleasing visuals. Contextually relevant information can be embedded within the fabric of the tour providing key information about any detail of the space. Interactive tags can be placed within the tour delivering text, photography, video, hyperlinks or even user manuals. The ability to layer in these interactive elements increases the dwell time of the user and allows the experience to deliver far more targeted and relevant  information, providing real value to a user above and beyond simply looking around the space.


And finally, and a point not to be overlooked, is that Matterport 3D virtual tours are fully responsive and work across both mobile and desktop.

What are the benefits of a Matterport 3D virtual tour?

Matterport 3D virtual tours can be used for a variety of purposes, including real estate, tourism, and education. Here are some of the benefits of using Matterport 3D virtual tours:

  • Provides a more immersive and realistic experience than traditional 2D photos or videos.

  • Allows users to explore a space from any angle, even if they are not physically present.

  • Can be used to highlight specific features or aspects of a space, such as the layout, furniture, décor or appliances.

  • Provides virtual access to spaces that are difficult or impossible to access in person, such as historical sites or construction zones.

  • They can be used to create interactive educational materials, such as virtual field trips.

  • Can be created to provide important and essential information about a space specifically for staff or employees such as safety
    features and protocols or even machinery user guides and helplines.


If you are looking for a way to create a more immersive and engaging online experience, Matterport 3D virtual tours are a great option. Check out some of our latest tours below:

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